MuseumsSommer
Berlin’s museums have much to offer in the hot months of the year. The cultural highpoint of the summer in the German capital is the Long Night of the Museums in late August.
Most of Berlin’s theatres and opera houses take several weeks off in the summer, prompting residents and visitors to turn to the city’s many museums for cultural nourishment, including open-air concerts, garden festivals, guided city walking tours and workshops. Our goal was to create a targeted campaign designed to communicate this multifaceted array of events as effectively as possible to local Berliners and tourists alike. From 2015 to 2018, the ‘MuseumsSommer’ campaign conveyed tips for weekend museum-related outings, invitations to exclusive after-work museum tours and suggestions for unique museum experiences in summertime Berlin. A dedicated website brought together and presented all of the associated events and exhibitions. In the four-year MuseumsSommer funding period, we enjoyed the participation of approximately 100 museums, including several unique and lesser-well-known ones in the countryside. Many of the almost 200 events that were conceived by the museums exclusively for the MuseumsSommer format were so popular that they are now offered on a regular basis.
One particular highlight was our open-air series “Film – Kunst – Museum” (Film – Art – Museum), which invited audiences to the courtyard of the Podewil building, where they could enjoy a relaxing “film night” in comfortable deck chairs with a bar close by.
Many of theevents that were conceived by the museums exclusively for the MuseumsSommer format were so popular that they are now offered on a regular basis.